I'm thrilled to direct you to the first issue of Cultural Standpoints, a magazine about cultural insights, developed from the Brandcenter 2nd year Communications Strategists' thesis project.
It is vital in today's economic and business environment for strategists and planners to keep their ear to the ground and stay attuned to what folks are thinking and doing. Feel free to shoot me some comments. Yes, we've got some typos. But I'm new to this "publishing" thing. Enjoy! And stay tuned for issue #2.
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Caley Cantrell
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About Cantrell Mining
In today’s business climate, strategies need to be more fluid, because opportunities come at a fast and furious pace. The core goal of Cantrell Mining is to help clients identify the best way forward.
Research is about digging, burrowing, excavating and seeking. Looking for clues to reinterpret existing data. Getting under the surface of what your consumer is thinking about and how their behaviors are changing. Mining for new ideas and inventive applications to take advantage of key consumer trends.
Research is about digging, burrowing, excavating and seeking. Looking for clues to reinterpret existing data. Getting under the surface of what your consumer is thinking about and how their behaviors are changing. Mining for new ideas and inventive applications to take advantage of key consumer trends.
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